Digital Marketing Specialist – Job application




Job Opportunity

About RCB.

Rwanda Convention Bureau (RCB) is a private company incorporated under the laws and regulations of the Republic of Rwanda. The company was established in 2016 with a mandate of marketing and promoting Rwanda as a MICE destination.

Domains + Hosting + Security

RCB has a sales and marketing mandate that has enabled Kigali to rank number 2 in Africa as a Meetings, Incentives, Conferences, Exhibitions, and Events (MICE) destination according to the International Congress and Convention Association (ICCA) 2019 report. As a Destination Marketing Company, RCB represents the best interests of Rwanda’s MICE industry stakeholders and offers free impartial advice, guidance, and support to regional and international event planners and buyers, and incentive, association, and convention organizers through every stage. RCB also serves as the coordinator for all Government of Rwanda (GoR) events and ensures positive economic contribution to the economy, and delivering international standards.

In light of this, RCB seeks to recruit highly motivated, qualified, and professional candidate for the following position:


Job responsibilities

Job requirements

1.Digital Marketing Specialist


  • Innovate and develop digital MICE marketing strategy.
  • Proactively develop editorial content (stories, photos, campaigns, audios, videos, infographics, Newsletters, etc).
  • Maintain web content and social media calendar plans for upcoming conferences and events.
  • Prepare social media packs for flagship events, initiatives, campaigns.
  • Actively engage with online audiences through social media channels.
  • Generate and analyze reports on social media platform traffic.
  • Activation of advertising strategy to key source markets against marketing plan.
  • Collateral Development.
  • Participate in international award programs as a marketing strategic tool
  • Develop and maintain a database of international MICE media.
  • Bachelor’s Degree in digital Marketing, communications, MICE/related field with at least 4 years of working experience.
  • Excellent writing and presentation skills.
  • Strong knowledge of using social media platform and be able to show portfolio of previous creative work (personal or professional).


The detailed job requirements and roles related to the above-mentioned vacancy, can be found on the Rwanda Convention Bureau website

Interested candidates should send their applications and CVs to

The deadline for applications is on the 21st November 2021. If you don’t hear from us in two weeks after the application deadline, kindly consider your application as unsuccessful.

Done at Kigali, on 5th November 2021




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