Marketing is a form of professional communication since it consists of communicating to the public why they should buy or otherwise engage with whatever is being marketed. Often, this will take the form of writing, from crafting ad copy to creating scripts for TV spots or phone conversations. It might involve creating multimedia campaigns, understanding design, and having a general sense of who the end user is and what they want.
Marketing skills are the skills that person must have to market his/her business effectively. Among those skills include the skills for understanding the clients, collaborating ,supporting and effectively communicate with them.
1. Public Speaking
When coming up with a new campaign or marketing initiative, you likely will need to pitch your ideas to your clients or colleagues by making a presentation at a meeting. Some forms of marketing also involve making presentations to large groups of potential buyers. You must be comfortable speaking in front of groups, and you should be able to handle questioning on-the-spot and to manage presentation software, such as PowerPoint or Prezi.
2. Analytical Thinking
Marketing requires a lot of research-based analysis to determine what the audience wants and needs, and a lot of careful strategy crafted around that analysis. Marketers often have to change course based on new information, and should be able to draw logical conclusions based on data and other information received.
Marketers need to be able to think of new and exciting ideas to appeal to their clients and to the target demographic to keep from becoming stale. From having an eye for design to coming up with amusing concepts, the ability to think outside the box is crucial.
Negotiation is an undervalued skill in marketing. From negotiating with clients on budgets, timelines, and expectations, to working with designers and vendors, the ability to drive a hard bargain is a big part of success as a professional marketer.
5. Stress Management
Marketing is one of the most stressful career options you can choose; deadlines are demanding, and many things can go wrong at the last minute. To be a good marketer, you need to be able to handle stress without panicking.
Finally, technology skills are essential for your success. From using project management software to track the progress of a key campaign to using analytic programs to measure the success of social media campaigns, comfort with complicated suites of varying programs is required. You’ll also likely be required to use certain systems to create marketing campaigns, depending on how digital and/or mobile your marketing will be.
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